and the athletes and celebrities who made the shoe famous

badass baroque detailing

safe on most delicate leathers

Lovingly written and compiled by Simon Woody Wood

New Balance 550 White/Grey lilla818 and the athletes and celebritiesNew Balance Athletics, Inc. (NB), best known as simply New Balance, is one of the world's largest manufacturers of athletic footwear and apparel. Based in Boston, Massachusetts, the multinational corporation was founded in 1906 as the New Balance Arch Support Company. New Balance maintains a manufacturing presence in the United States as well as in the United Kingdom for the European market, where it produces some of its popular models.