"In contrast to many companies that make eyewear in low-wage countries in the Asia-Pacific region

Massada is an independent European eyewear brand based in Switzerland

the first directly managed single-brand business was inaugurated at 845 Madison Avenue in New York

When movie stars like Elizabeth Taylor or Audrey Hepburn began to wear their jewelry

Gafa graduada Swarovski SK 5297 c.001 52 Lentes_Amarillo "In contrast to many companiesIn 1895, Daniel Swarovski, a Bohemian inventor and visionary, moved to the village of Wattens in the Austrian Tyrol with his new invention designed to cut and polish crystals for jewelry. From this humble beginning Swarovski has grown to become the world's leading producer of precision crystal for fashion, jewelery and, more recently, lighting, architecture and interiors. Today, the company, still family owned and run by 5th generation family members,